TIGER BRANDS CELEBRATES
MANDELA DAY WITH A FEW OF IT'S OWN HEROES.
Dedicated teams from across the company went out into the community to donate their own time
and money and help bring cheer to those less fortunate than us.
“Our EXCO team spent time at ACFS (Malebese) in Soweto, one of our existing
NGO partners, where they got to experience what the centre does by working in their
food garden, helping to distribute food parcels and feeding the children at the aftercare.
Even our outsourced partner, Point, with one of their suppliers, CZ Electronics,
donated 2 x 40 inch LED HD TV’s to Re a Leboga, one the creches that we visited. The principal
couldn’t contain her happiness and gratitude to Tiger Brands ,” Khosi continued.
“The work we all contributed towards is key in helping to raise people out of poverty
and better their lives.Tiger Brands has
contributed towards Mandela Day since it started, becoming more involved each year. We plan
our commitments to social projects with staff and beneficiaries well in advance and then the
CSI team sustains these efforts throughout the remainder of the year to carry out the our
shared purpose of ‘nourishing and nurturing more lives every day,” added
In particular, one Tiger Brands star
really stood out at Mandela Day this year.
DIKELEDI DLWATI, known as ‘Queen D’ to some and HR Director: Categories,
Marketing, Millbake and International to others, summited Mount Kilimanjaro as part of the
annual Trek4Mandela expedition. Now in its seventh year, the expedition brings
together inspired individuals from corporate and public backgrounds to raise funds and create
awareness for the Caring4Girls programme.
Started by innovative social entrepreneur and humanitarian, Richard Mabaso
and led by renowned South African adventurer and motivational speaker, Sibusiso
Vilane, the programme highlights that girls from poor backgrounds could miss up to
50 days of school each year due to menstrual related challenges. According to UNICEF, girls’
education and empowerment actually saves millions of lives as these young women are able to
live normal lives once they understand their bodies and sexual health. Educated women tend
to be healthier, work and earn more income, have fewer children and provide better health
care and education to their children.
“I joined the trek at quite a late stage, which meant I didn’t have as much time to train but
I am luckily, quite fit already as I love walking in nature. There were two things I worried
about though and that was firstly, the cold, which dropped to about minus 20 during the trek
and made me feel frost-bitten and debilitated – and secondly, the altitude sickness that most
people get in one way or another and that you can’t predict your reaction towards until you
are there. Fortunately, I was one of a handful of people who did not get sick but as luck
would have it, my headlamp died out within the first hour of the walk, which started at 9pm.
I ended up having to walk much of the way in complete darkness, relying on the headlamp lights
others were projecting in front of me, where possible. I felt incredibly tense and anxious
and did my best to overcome my circumstances by thinking back to a previous experience I had
walking over hot coals, where they taught me to tell myself they were cold. I used that
strategy to warm myself up and reach the end of the summit – and it worked as I ended up
arriving 3 hours earlier than the largest part of the group,” continued Dikeledi.
When asked if she would do it again, Dikeledi replied with a resounding yes
– “but only for the same or a similar cause. I feel very strongly about girl and women
empowerment. I would also take more time to train physically so that I could enjoy the
experience of the trek more. Most importantly though, I would encourage other Tigers to get
involved too – it is such a rewarding initiative to be part of as you genuinely are
making a difference in the lives of so many underprivileged girls who desperately need help.