As part of the overall Tiger Brands business strategy, we embarked on “expediting growth and delivering an optimised portfolio that will deliver top –tier results.” A key element of delivering these results was the establishment of a brand new business support function, Research and Development (R&D) 10 months ago. Dr Fru Nche, Research and Development Director, explains how Project Springboard identified the satisfaction of unmet consumer needs as one of the growth levers for the organisation.

“In executing our mandate, R&D has established 3 core principles by which we go about delivering the innovation mandate: Discipline, Speed and Agility,” said Fru. In growing the organisation’s innovation pipeline, R&D has conducted a thorough review to understand how this can be achieved through fewer and bigger initiatives. In the last 10 months, the key focus areas for R&D have been to internalize the new ways of working, assess the health of the organisation’s innovation pipeline and deliver the F18 pipeline commitments, including continuous improvement and drive business continuity initiatives.

Fru acknowledges the talent within the organisation which he plans on nurturing, growing and retaining. He further explains how the organisation has also adopted a “Learn-It-All” attitude, where there is continuous learning and a closing of capability gaps that are bound to arise due to the fast pace of change in science and technology today.

R&D is currently initiating exciting projects all over the business which will soon gain momentum. Some innovations were displayed during the CEO’s Town Hall at Corporate Hill, earlier in August. “We are currently working on implementing a PLM platform that will enable IP protection, stakeholder visibility of the pipeline and make it easier for anyone to log ideas for evaluation. For now, if anyone has ideas they want to share, they can send them to me directly, or to any member of the R&D and the marketing teams,” concluded Fru.



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